Documented Results
- Drain-cleaning and hydro-jetting keyword rankings lifted into the top 3 organic and Map Pack positions
- Sustained Map Pack visibility across the Broomfield service area
- Documented before/after weekly rank maps showing the full progression timeline
The Client
The Drain Cleaning Company is a Broomfield plumbing contractor specializing in drain cleaning, hydro-jetting, and sewer line repair. Their niche focus was both a strength and a problem: they were excellent at the work, but they wanted to rank for the specialty keywords their service emphasized — not generic "plumber near me" terms that drove low-margin, low-fit calls. Previous marketing efforts had produced limited progress on the specific keywords that drove their best customers.
The Approach
Specialty-keyword playbook focused on high-intent terms specific to their work: "drain cleaning Broomfield," "hydro-jetting Denver," "sewer line repair near me," and "trenchless sewer repair." Entity depth in content covered hydro-jetting equipment, trenchless sewer technologies, main-line cleanouts, and code references that establish topical authority with Google's local algorithm. GBP services list was tightened to specialty work — removing generic plumber categories and reinforcing drain and sewer categorical relevance. Review generation was pointed at specialty service terms in the ask, so review content reinforced keyword targeting as well.
The Outcome
Drain-cleaning and hydro-jetting keyword rankings lifted into the top 3 organic positions and the Map Pack within 90–120 days. Sustained Map Pack visibility across the Broomfield service area followed as the entity depth compounded. The shop has documented before/after weekly rank maps showing the full progression from limited visibility to consistent top placement on the specialty terms that drive their highest-value calls.
Service Used
This result was produced using the HighPoint Plumbing Marketing service, adapted for a drain-specialty focus. The playbook applies to any plumbing shop that wants to rank for specific service categories rather than generic plumber terms.
Want Results Like This?
Book a strategy call to walk through the rank-map timeline and how the specialty-keyword playbook applies to your market. Book a Free Strategy Call or call 720-724-8405.